McLaren
Digital campaign & event marketing designs
As the lead Digital Art Director on the McLaren North American account, I worked directly with the marketing team to service 26 dealerships across the United States and Canada.
Our goal was to work collaboratively to create branded individual event marketing while remaining cohesive holistically with all channels for this newly created marketing department.
From tradeshow booths and badges to event landing pages for the Pebble Beach Concours d’Elegance and U.S. Grand Prix, I ensured brand guidelines are met while still pushing design boundaries, just like their innovative F1 racing-inspired supercars.
Pure McLaren track driving event
Pure McLaren is the official track driving program of McLaren Automotive.
This $25k event provides McLaren owners with certified race coaches in & out of the car to help maximize performance, providing expert guidance around the world’s finest circuits.
Social posts
Event landing page
Email confirmation
The McLaren Drive Experience
Customizable landing page to support dealership test drive events. At each Drive Experience, the selected dealer pairs up with a luxury residence to promote the fleet of their choosing. McLaren prospects not only test drive the car for up to 24 hours, but also gain insights from Product Specialists and socialize with likeminded McLaren enthusiasts at the venue.
